Story matters most.

People need to feel something when they’re consuming your content. You also have to give your audience the reason why it matters early. When you order a steak, wouldn’t it be disappointing if the waitress brings you the potatoes, informing you that the steak isn’t ready?

Anticipation is a powerful element in story-telling, but if dragged out too much, it will turn into boredom. You never finish your potatoes, thinking, “Boy, now I’m looking forward to that steak.” The dish will lose its whole purpose. The meat represents the story and its enticement; the sides are the enhancements like grammar, angles and diversity.

Story matters most. You don’t need the best gear or the highest production value. These are all enhancements and, though they have their benefits, should be complementary to the essence. If you can conjure emotion and intimacy, you’re 80% there.